Today is the very first day the sun has glowed in the past six days. We had an ice storm, and since that time it’s been below freezing last week. Roads happen to be dangerous, and several companies have experienced to stay closed.
I began to wonder regarding the impact the terrible weather was having on retailers as I sat within my home. On merchants were losing dollars by the day, and that I expected they’d an emergency strategy to cope with one of these unanticipated losses.
Independent sales agents were in the exact same boat. Many rely on seeing retailers face to face, as well as the weather had thrown a massive wrench in their own sales preparation. I expected many of them had a sales contingency plan set up.
Should you not possess a sales contingency plan for anyone rainy (or white, so to speak) days, you are not by yourself. Many representatives do not believe they want one–particularly those that reside where the winters are mild.
Nevertheless, you don’t understand what might occur. Your careful sales planning may be derailed in such a wide variety of manners. You are in need of an idea for what to do when you can not advertise as you normal-no matter the reason why.
The perfect time to design your strategy is during a quiet time, when you almost certainly will not want it. But should you not possess an agenda, there isn’t any time like prepaid credit cards present.
The primary action to take would be to make a kit of things that are particular you understand you will want should sales disaster strike. Included in these are:
* A listing of email addresses for all your retailers that are present
* A telephone that is working
* Pre-identified who or retailer goals who constantly remain open are outside your immediate region
* A strong opening pitch for the calls
Your kit time to write out whatever you will do and the sequence where you will get it done after you have compiled it. This can vary from situation to situation, but I have discovered that the measures below are adequate for most:
1. Join to your existing retailers. In the event the local weather is not good, they are in for it just as if you happen to be. E-Mail your existing merchants to see how they are doing. It will demonstrate that you care, and it’s going to help develop your association.
2. Call any prospects you have been working with. Inform them your position and which you may be out of commission. Reschedule appointments. They will appreciate the courtesy as well as the heads up.
3. While it may not be a great time to market new merchandises to retailers that are hunkered down because of some other occasion or terrible weather, it is possible to sell to retailers that are outside your place and loving business as usual. Send merchants an e-mail or give a call to them and tell them about one of your products that may be appropriate for them.
4. Begin a telemarketing attempt to set future appointments up with prospects that are new. When the weather (whatever it’s or) clears, you will need to be able to make up for lost time. Thus phone prospective promotion possibilities beyond your immediate region (or retailers that continue to be open) and have your sales pitch prepared.